Library of American University of Madaba

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Doyle, Peter, 1943-2003.

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - Chichester, England : Wiley, 2000. - xii, 370 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471877271 9780471877271

Subjects--Topical Terms:
Corporations--Valuation.
Marketing--management

Dewey Class. No.: 658.8 / D754