Library of American University of Madaba
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Value-based marketing : marketing strategies for corporate growth and shareholder value /
by Doyle, Peter,
Published by : Wiley, (Chichester, England :) Physical details: xii, 370 p. : ill. ; 25 cm. ISBN: 0471877271 Subject(s): Corporations %Valuation. | %Marketing %management Year: 2000Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.8 D754 (Browse Shelf) | Available |
Includes bibliographical references and index.
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