Library of American University of Madaba
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Buchholz, Andreas.
What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wordemann. - Chichester, England : Wiley, 2000. - xvi, 222 p. : ill. ; 24 cm.
Translation of: Der Wachstumscode fur Siegermarken.
Includes bibliographical references (p. [199]-214) and index.
Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.
0471720259 9780471720256
Brand name products--Management.
658.827 / B919
What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wordemann. - Chichester, England : Wiley, 2000. - xvi, 222 p. : ill. ; 24 cm.
Translation of: Der Wachstumscode fur Siegermarken.
Includes bibliographical references (p. [199]-214) and index.
Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.
0471720259 9780471720256
Brand name products--Management.
658.827 / B919