Library of American University of Madaba
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What makes winning brands different? : the hidden method behind the world's most successful brands /
by Buchholz, Andreas.
, Wachstumscode fur Siegermarken. Authors: Wordemann, Wolfram.%author Published by : Wiley, (Chichester, England :) Physical details: xvi, 222 p. : ill. ; 24 cm. ISBN: 0471720259 Subject(s): Brand name products %Management. Year: 2000Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.827 B919 (Browse Shelf) | Available |
Translation of: Der Wachstumscode fur Siegermarken.
Includes bibliographical references (p. [199]-214) and index.
Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.
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