Library of American University of Madaba

Normal View MARC View ISBD View

Pringle, Hamish.

Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon. - Chichester, England : Wiley, 2001. - xiv, 314 p. : ill. ; 24 cm.

Includes bibliographical references (p. [299]-302) and index.

ISBN: 0471496065 9780471496069

Subjects--Topical Terms:
Marketing
Brand name products--Management.

Dewey Class. No.: 658.827 / P957