Library of American University of Madaba
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Brand manners : how to create the self-confident organisation to live the brand /
by Pringle, Hamish.
Authors: Gordon, William%(Consultant)%author Published by : Wiley, (Chichester, England :) Physical details: xiv, 314 p. : ill. ; 24 cm. ISBN: 0471496065 Subject(s): Marketing | Brand name products %Management. Year: 2001Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.827 P957 (Browse Shelf) | Available |
Includes bibliographical references (p. [299]-302) and index.
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