No rules logos : radical design solutions that break the rules /
Logos.
John Stones.
- Mies, Switzerlan : RotoVision, 2009.
- 203 p. : ill. (chiefly col.) ; 24 cm.
Includes index.
Rule 1. Thou shalt make a logo that is instantly readable -- Rule 2. Thou shalt make the logo appropriate -- Rule 3. Thou shalt make a marque that is constant and unchanging -- Rule 4. Thou shalt keep it simple -- Rule 5. Thou shalt not make mistakes -- Rule 6. Thou shalt not create a rogue -- Feature designers.