Library of American University of Madaba

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Sirbil, Mariam

The effect of information technology (IT) capabilities and customer relationship management (CRM) on marketing performance : an empirical study on commercial Jordanian banks in Amman / prepared by Mariam Sirbel ; supervisor by Lith al-Rubaiee. - Amman : [s.n], 2012. - xii, 108 leaves.

Thesis (M. A. Business Administration)-- Meddle East University (Amman, Jordan), Faculty of Business, 2012.

Subjects--Topical Terms:
Commercial banks
Marketing
Information technology.
Customers

Subjects--Geographic Terms:
Jordan

Dewey Class. No.: TH 332.120285 / S619