Library of American University of Madaba
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The effect of information technology (IT) capabilities and customer relationship management (CRM) on marketing performance : an empirical study on commercial Jordanian banks in Amman /
by Sirbil, Mariam
Authors: Al-Rubaiee, Laith%supervisor Published by : [s.n], (Amman :) Physical details: xii, 108 leaves. Subject(s): Commercial banks | %Marketing | %Information technology. | %Customers | Jordan Year: 2012
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Theses |
AUM Main Library | TH 332.120285 S619 (Browse Shelf) | Not for loan |
Thesis (M. A. Business Administration)-- Meddle East University (Amman, Jordan), Faculty of Business, 2012.
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