Library of American University of Madaba

Normal View MARC View ISBD View

Gillan, Jennifer.

Television and new media : must-click TV / Jennifer Gillan. - New York : Routledge, 2011. - 313 p. ; 24 cm.

Includes bibliographical references (p. [290]-301) and index.

Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

ISBN: 9780415802376 (hardback : alk. paper) 0415802377 (hardback : alk. paper) 9780415802383 (pbk. : alk. paper) 0415802385 (pbk. : alk. paper)

Subjects--Topical Terms:
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.

LC Class. No.: PN1992.3.U5 / G554

Dewey Class. No.: 791.45750973 / G554