Library of American University of Madaba
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Television and new media : must-click TV /
by Gillan, Jennifer.
Published by : Routledge, (New York :) Physical details: 313 p. ; 24 cm. ISBN: 0415802377 Subject(s): Television programs %United States. | Television programs %United States %Rating. | Television broadcasting %Technological innovations %United States. | Convergence (Telecommunication) | Television viewers %United States. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 791.45750973 G554 (Browse Shelf) | Available | JBC/2011/16926 |
Includes bibliographical references (p. [290]-301) and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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