Library of American University of Madaba

Normal View MARC View ISBD View

The advertising handbook / [edited by] Helen Powell ... [et al.]. - 3rd ed. - London : Routledge, 2009. - xi, 247 p. : ill. ; 24 cm. - Media practice. .

Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.

ISBN: 9780415423120 (hardback : alk. paper) 0415423120 (hardback : alk. paper) 9780415423113 (pbk. : alk. paper) 0415423112 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5823 / B727

Dewey Class. No.: 659.1 / B727