| 000 -LEADER |
|---|
| fixed length control field |
00999cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191019101840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081030s2009 enka bf 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415423120 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
0415423120 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
9780415423113 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
0415423112 (pbk. : alk. paper) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
B727 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| Item number |
B727 |
| 245 04 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
The advertising handbook / |
| Statement of responsibility, etc |
[edited by] Helen Powell ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 247 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| 9 (RLIN) |
4777 |
| Title |
Media practice. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
4774 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Powell, Helen. |
| 9 (RLIN) |
4775 |
| Relator term |
editor |
|
|---|
| Personal name |
Brierley, Sean, |
| Dates associated with a name |
1966- |
| Title of a work |
Advertising handbook. |
| 9 (RLIN) |
4776 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
