Library of American University of Madaba

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Wheeler, Alina,

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 5th ed. - Hoboken, NJ : Wiley, 2018. - xi, 324 p. col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781118980828

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.

LC Class. No.: HD69.B7 / W44 2017

Dewey Class. No.: 658.827 / W562