| 000 -LEADER |
|---|
| fixed length control field |
00983cam a22002538i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180321111016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180321s2018 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118980828 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
W44 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
W562 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina, |
| 9 (RLIN) |
42471 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Designing brand identity : |
| Remainder of title |
an essential guide for the entire branding team / |
| Statement of responsibility, etc |
Alina Wheeler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 324 p. |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
42133 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
25833 |
|
|---|
| Topical term or geographic name as entry element |
Trademarks |
| General subdivision |
Design. |
| 9 (RLIN) |
19221 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
42472 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Wheeler, Alina, author. |
| Title |
Designing brand identity |
| Edition |
Fifth edition. |
| Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |
| International Standard Book Number |
9781119375418 |
| Record control number |
(DLC) 2017030982 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
