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Wilcox, Dennis L

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. - 9th, intrarnational ed. - Boston, MA : Pearson Education, 2009. - xxvii, 612 p. : ill. (chiefly color) ; 27 cm

Includes bibliographical references and index

pt. 1. Role: What Is Public Relations -- Evolution of Public Relations -- Ethics and Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning -- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television -- Meetings and Events -- pt. 5. Application: Corporations -- Entertainment, Sports, and Tourism -- Politics and Government -- Global Public Relations -- Nonprofit. Health, and Education

ISBN: 9780205623235 0205623239

Subjects--Topical Terms:
Public relations.
Public relations--Study and teaching

LC Class. No.: HM1221 / .W55 2012

Dewey Class. No.: 659.2 / W667