| 000 -LEADER |
|---|
| fixed length control field |
01543cam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200213110351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191005s2009 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205623235 |
|
|---|
| International Standard Book Number |
0205623239 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.W55 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
659.2 |
| Item number |
W667 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L |
| 9 (RLIN) |
28469 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Public relations : |
| Remainder of title |
strategies and tactics / |
| Statement of responsibility, etc |
Dennis L. Wilcox, Glen T. Cameron. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th, intrarnational ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 612 p. : |
| Other physical details |
ill. (chiefly color) ; |
| Dimensions |
27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Role: What Is Public Relations -- Evolution of Public Relations -- Ethics and Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning -- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television -- Meetings and Events -- pt. 5. Application: Corporations -- Entertainment, Sports, and Tourism -- Politics and Government -- Global Public Relations -- Nonprofit. Health, and Education |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
25788 |
|
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Study and teaching |
| 9 (RLIN) |
44377 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cameron, Glen T. |
| 9 (RLIN) |
28471 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
