Library of American University of Madaba

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Wirtz, Jochen.

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, 2016. - xvii, 784 p. : col. ill. ; 29 cm

Includes index.

ISBN: 9781944659011 (pbk.) 9781944659004 (hardcover)

Subjects--Topical Terms:
Marketing--management
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2016

Dewey Class. No.: 658.8 / W799