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Services marketing : people, technology, strategy /

by Wirtz, Jochen.
Authors: Lovelock, Christopher H.%author. Published by : World Scientific, (New Jersey :) Physical details: xvii, 784 p. : col. ill. ; 29 cm ISBN: 1944659013 Subject(s): Marketing %management | Professions %Marketing. | Service industries %Marketing. | Customer services %Marketing. Year: 2016
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 W799 (Browse Shelf) Available 2019/2374

Includes index.

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