Library of American University of Madaba
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Hair, Joseph F., Jr., 1944-
Essentials of marketing analytics/ Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan. - ISE ed. - Dubuque : McGraw Hill Education, 2022. - xviii, 462 p. : ill. col. ; 26 cm.
Includes index.
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--
Ages 18+ McGraw Hill Education Grades 10-12 McGraw Hill Education
9781260597745 9781264263639 9781264263608
Marketing research--Juvenile literature.
Marketing--Juvenile literature.
HF5415.2 / .H265 2021
658.83 / H153
Essentials of marketing analytics/ Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan. - ISE ed. - Dubuque : McGraw Hill Education, 2022. - xviii, 462 p. : ill. col. ; 26 cm.
Includes index.
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--
Ages 18+ McGraw Hill Education Grades 10-12 McGraw Hill Education
9781260597745 9781264263639 9781264263608
Marketing research--Juvenile literature.
Marketing--Juvenile literature.
HF5415.2 / .H265 2021
658.83 / H153