| 000 -LEADER |
|---|
| fixed length control field |
02002cam a22003378i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230825104338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201202s2021 iau j 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260597745 |
|
|---|
| International Standard Book Number |
9781264263639 |
|
|---|
| International Standard Book Number |
9781264263608 |
|
|---|
| Cancelled/invalid ISBN |
9781264263639 |
|
|---|
| Cancelled/invalid ISBN |
9781264263653 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.H265 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| Item number |
H153 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 9 (RLIN) |
45427 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Essentials of marketing analytics/ |
| Statement of responsibility, etc |
Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan. |
| 250 ## - EDITION STATEMENT |
|---|
| Remainder of edition statement |
ISE ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Dubuque : |
| Name of publisher, distributor, etc |
McGraw Hill Education, |
| Date of publication, distribution, etc |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 462 p. : |
| Other physical details |
ill. col. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"-- |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Ages 18+ |
| Source |
McGraw Hill Education |
|
|---|
| Target audience note |
Grades 10-12 |
| Source |
McGraw Hill Education |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| Form subdivision |
Juvenile literature. |
| 9 (RLIN) |
45428 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Juvenile literature. |
| 9 (RLIN) |
45429 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, Dana E., |
| Relator term |
author. |
| 9 (RLIN) |
45430 |
|
|---|
| Personal name |
Ajjan, Haya, |
| Relator term |
author. |
| 9 (RLIN) |
45431 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Hair, Jr, Joe F., |
| Title |
Essentials of marketing analytics, 1e |
| Edition |
1. |
| Place, publisher, and date of publication |
Dubuque : McGraw Hill Education, 2021. |
| International Standard Book Number |
9781264263639 |
| Record control number |
(DLC) 2020054555 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
