Library Of American University Of Madaba
Your cart is empty.
Jobber, David
Principles and Practice of Marketing / David Jobber and Fiona Ellis-Chadwick. - 10 th ed. - London : McGraw-Hill Education (UK), 2024. - xxviii, 907 p. ; 26 cm.
Includes bibliographical references and index.
The 10th edition provides a comprehensive introduction to marketing principles, strategies, and practices, covering topics such as digital marketing, sustainability, ethics, diversity, and case studies from companies like McDonald's, Netflix, and Chipotle.
9781526849533
Marketing
Marketing Strategies
Digital Marketing
Brand Management
Sustainability & Ethics in Marketing
658.8 / J627
Principles and Practice of Marketing / David Jobber and Fiona Ellis-Chadwick. - 10 th ed. - London : McGraw-Hill Education (UK), 2024. - xxviii, 907 p. ; 26 cm.
Includes bibliographical references and index.
The 10th edition provides a comprehensive introduction to marketing principles, strategies, and practices, covering topics such as digital marketing, sustainability, ethics, diversity, and case studies from companies like McDonald's, Netflix, and Chipotle.
9781526849533
Marketing
Marketing Strategies
Digital Marketing
Brand Management
Sustainability & Ethics in Marketing
658.8 / J627