| 000 -LEADER |
|---|
| fixed length control field |
01143nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250902090108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250827t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526849533 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
ang |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
J627 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David |
| 9 (RLIN) |
2482 |
| 245 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Principles and Practice of Marketing / |
| Statement of responsibility, etc |
David Jobber and Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill Education (UK), |
| Date of publication, distribution, etc |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 907 p. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The 10th edition provides a comprehensive introduction to marketing principles, strategies, and practices, covering topics such as digital marketing, sustainability, ethics, diversity, and case studies from companies like McDonald's, Netflix, and Chipotle. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Marketing Strategies |
| 9 (RLIN) |
47456 |
|
|---|
| Topical term or geographic name as entry element |
Digital Marketing |
| 9 (RLIN) |
46344 |
|
|---|
| Topical term or geographic name as entry element |
Brand Management |
| 9 (RLIN) |
47457 |
|
|---|
| Topical term or geographic name as entry element |
Sustainability & Ethics in Marketing |
| 9 (RLIN) |
47458 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona, |
| Relator term |
author |
| 9 (RLIN) |
47459 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
