Library of American University of Madaba

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Lee, Kiefer

Global marketing managemet : changes, new challenges / Kiefer Lee, Steve Carter. - 2nd ed. - New York : Oxford University Press, 2009. - viii, 656 p. : col. ill.

ISBN: 9780199239429

Subjects--Topical Terms:
International business enterprises--Management.
Strategic planning.
Export marketing--Management.
Marketing--management

Dewey Class. No.: 658.84 / L485