Library of American University of Madaba

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Roberts, Kevin

Lovemarks : the future beyond brands / Kevin Roberts, foreword by by A.G. Lafley. - 2nd ed. - New York : Power House Books, 2005. - 245 p. : ill. col.

Includes bibliographical References and Index

ISBN: 9781576872703

Subjects--Topical Terms:
Branding (Marketing)
Trademarks
Brand name products--Forecasting.
Advertising--Brand name products.

Dewey Class. No.: 658.827 / R648