Library of American University of Madaba
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Czinkota, Michael R.
Global business : positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen. - New York : Routledge, 2011. - xviii, 250 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
9780415801942 (hbk : alk. paper) 9780203875100 (ebk)
Export marketing.
International trade.
HF1416 / .C947 2011
658.84 / C947
Global business : positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen. - New York : Routledge, 2011. - xviii, 250 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
9780415801942 (hbk : alk. paper) 9780203875100 (ebk)
Export marketing.
International trade.
HF1416 / .C947 2011
658.84 / C947