Library of American University of Madaba
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Global business : positioning ventures ahead /
by Czinkota, Michael R.
Authors: Ronkainen, Ilkka A.%joint author Published by : Routledge, (New York :) Physical details: xviii, 250 p. : ill. ; 24 cm. ISBN: 041580194X Subject(s): Export marketing. | International trade. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.84 C947 (Browse Shelf) | Available | JBC/2011/11367 | |
| Book |
AUM Main Library | 658.84 C947 (Browse Shelf) | Available | JBC/2011/11367 |
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
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