Library of American University of Madaba

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Abram, John.

The seven myths of customer management : how to be customer-driven without being customer-led / John Abram, Paul Hawkes. - Chichester, England : Wiley, 2003. - xiv, 221 p. : ill. ; 24 cm.

Includes and index.

ISBN: 047085880X (cloth : alk. paper) 9780470858806

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812 / A161