Library of American University of Madaba

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Zichermann, Gabe, 1974-

Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder. - Hoboken, N.J. : Wiley, 2010. - xviii, 220 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.

ISBN: 9780470562239 (cloth) 0470562234 (cloth)

Subjects--Topical Terms:
Customer loyalty programs.
Customer loyalty.
Marketing

LC Class. No.: HF5415.525

Dewey Class. No.: 658.812 / Z64