| 000 -LEADER |
|---|
| fixed length control field |
01258cam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191125104016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091105s2010 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470562239 (cloth) |
|
|---|
| International Standard Book Number |
0470562234 (cloth) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.525 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
22 |
| Item number |
Z64 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zichermann, Gabe, |
| Dates associated with a name |
1974- |
| 9 (RLIN) |
25975 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Game-based marketing : |
| Remainder of title |
inspire customer loyalty through rewards, challenges, and contests / |
| Statement of responsibility, etc |
Gabe Zichermann and Joselin Linder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 220 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty programs. |
| 9 (RLIN) |
25976 |
|
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| 9 (RLIN) |
25977 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linder, Joselin. |
| 9 (RLIN) |
25978 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
