Library of American University of Madaba
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Baker, Walter L.
The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada. - 2nd ed. - Hoboken, N.J : Wiley, 2010. - xviii, 366 p. : ill. ; 24 cm. - Wiley finance series .
Includes bibliographical references and index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.
9780470481776 (cloth) 0470481773 (cloth)
Pricing.
HF5416.5
658.816 / B167
The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada. - 2nd ed. - Hoboken, N.J : Wiley, 2010. - xviii, 366 p. : ill. ; 24 cm. - Wiley finance series .
Includes bibliographical references and index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.
9780470481776 (cloth) 0470481773 (cloth)
Pricing.
HF5416.5
658.816 / B167