Library of American University of Madaba

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Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. - New York : Psychology Press, 2011. - xxxiv, 314 p. 23 cm.

ISBN: 9780415873574 9780415873581

Subjects--Topical Terms:
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.

LC Class. No.: HF5415.32 / .C65866 2011

Dewey Class. No.: 796.0698 / C658