Library of American University of Madaba
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Consumer behavior knowledge for effective sports and event marketing /
Authors: Kahle, Lynn R.%editor | Close, Angeline.%editor Published by : Psychology Press, (New York :) Physical details: xxxiv, 314 p. 23 cm. ISBN: 0415873576 Subject(s): Consumer behavior. | Sports %Marketing. | Special events %Marketing. | Communication in marketing. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 796.0698 C658 (Browse Shelf) | Available | JBC/2011/11367 | |
| Book |
AUM Main Library English Collections Hall | 796.0698 C658 (Browse Shelf) | Available | JBC/2011/11367 |
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