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Doole, Isobel.

International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. - 5th ed. - Andover : South-Western, Cengage Learning, 2008. - xxiv, 462 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781844807635

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

Subjects--Index Terms: International marketing.

LC Class. No.: HF1416 / .P49 2004

Dewey Class. No.: 658.84 / D691