Library of American University of Madaba

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Lindgreen, Adam.

Managing market relationships : methodological and empirical insights / Adam Lindgreen. - Farnham, Surrey, England ; Burlington, VT : Gower Pub., 2008. - xvi, 223 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780566088834 (alk. paper) 0566088835 (alk. paper)

Subjects--Topical Terms:
Relationship marketing.
Marketing research.

LC Class. No.: HF5415.55 / .L56 2008

Dewey Class. No.: 658.8 / L56