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Managing market relationships : methodological and empirical insights /

by Lindgreen, Adam.
Published by : Gower Pub., (Farnham, Surrey, England ; | Burlington, VT :) Physical details: xvi, 223 p. : ill. ; 24 cm. ISBN: 0566088835 Subject(s): Relationship marketing. | Marketing research. Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.8 L56 (Browse Shelf) Available JBC/2011/10730
Book Book AUM Main Library 658.8 L56 (Browse Shelf) Available JBC/2011/10730

Includes bibliographical references and index.

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