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Cunningham, William Hughes.

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. - Cincinnati, OH : South-Western Pub., 1981. - ix, 662 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0538191007 9780538191005

Subjects--Topical Terms:
Marketing
Marketing--management

LC Class. No.: HF5415 / .C795

Dewey Class. No.: 658.8 / C973