| 000 -LEADER |
|---|
| fixed length control field |
00804cam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191216115452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140209t1981 ohu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538191007 |
|
|---|
| International Standard Book Number |
9780538191005 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.C795 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
19 |
| Item number |
C973 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cunningham, William Hughes. |
| 9 (RLIN) |
22269 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing, a managerial approach / |
| Statement of responsibility, etc |
William H. Cunningham, Isabella C.M. Cunningham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati, OH : |
| Name of publisher, distributor, etc |
South-Western Pub., |
| Date of publication, distribution, etc |
1981. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 662 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| 9 (RLIN) |
25454 |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cunningham, Isabella C. M. |
| 9 (RLIN) |
22270 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
