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Nylen, David W.

Advertising : planning, implementation & control / David W. Nylen. - 2nd ed. - Cincinnati, OH : South-Western Pub., 1980. - viii, 603 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780538195805 0538195800

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .N84 1980

Dewey Class. No.: 659.111 / N995