Library Of American University Of Madaba

Normal View MARC View ISBD View

Tull, Donald S.

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. - 4th ed. - New York : Macmillan Pub. , 1987. - xvi, 845 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780029468104 002421910X 0029468108

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .T83 1987

Dewey Class. No.: 658.83 / T918