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Marketing research : measurement and method : a text with cases /

by Tull, Donald S.
Authors: Hawkins, Del I.%author Published by : Macmillan Pub. , (New York :) Physical details: xvi, 845 p. : ill. ; 24 cm. ISBN: 0029468108 Subject(s): Marketing research. | Marketing research %Case studies. Year: 1987
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 658.83 T918 (Browse Shelf) Available

Includes bibliographical references and indexes.

Kamal Al-Qudhah Gifts

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