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Lidstone, John, 1929-

Presentation planning and media relations for the pharmaceutical industry / John Lidstone. - Aldershot, Hants, England ; Burlington, VT, : Gower, 2003. - vi, 151 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0566085364 (alk. paper) 9780566085369

Subjects--Topical Terms:
Advertising--Drugs--Planning.
Television advertising--Planning.
Teleconferencing--Planning.
Drugs--Marketing--Planning.
Business presentations--Planning..
Communication in marketing.
Pharmaceutical industry--Public relations.

LC Class. No.: HF6161.D7 / L53 2003

Dewey Class. No.: 658.196151 / L715