| 000 -LEADER |
|---|
| fixed length control field |
01048cam a22002774a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190501102045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030527s2003 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0566085364 (alk. paper) |
|
|---|
| International Standard Book Number |
9780566085369 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161.D7 |
| Item number |
L53 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.196151 |
| Edition number |
21 |
| Item number |
L715 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lidstone, John, |
| Dates associated with a name |
1929- |
| 9 (RLIN) |
10151 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Presentation planning and media relations for the pharmaceutical industry / |
| Statement of responsibility, etc |
John Lidstone. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Aldershot, Hants, England ; |
| -- |
Burlington, VT, : |
| Name of publisher, distributor, etc |
Gower, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 151 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Drugs |
| -- |
Planning. |
| 9 (RLIN) |
21432 |
|
|---|
| Topical term or geographic name as entry element |
Television advertising |
| General subdivision |
Planning. |
| 9 (RLIN) |
21433 |
|
|---|
| Topical term or geographic name as entry element |
Teleconferencing |
| General subdivision |
Planning. |
| 9 (RLIN) |
21434 |
|
|---|
| Topical term or geographic name as entry element |
Drugs |
| General subdivision |
Marketing |
| -- |
Planning. |
| 9 (RLIN) |
21435 |
|
|---|
| Topical term or geographic name as entry element |
Business presentations |
| General subdivision |
Planning.. |
| 9 (RLIN) |
21436 |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
2393 |
|
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry |
| General subdivision |
Public relations. |
| 9 (RLIN) |
21437 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
