Library of American University of Madaba

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Abrahams, David, 1953-

Brand risk : adding risk literacy to brand management / by David Abrahams. - Aldershot, England ; Burlington, VT : Gower, 2008. - x, 212 p. : ill. ; 25 cm.

Includes bibliographical references (p. [201]-207) and index.

ISBN: 9780566087240 (alk. paper) 0566087243 (alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Marketing--Risk management.

LC Class. No.: HF5415.1255 / .A27 2008

Dewey Class. No.: 658.827 / A159