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Abrahams, David, 1953-
Brand risk : adding risk literacy to brand management / by David Abrahams. - Aldershot, England ; Burlington, VT : Gower, 2008. - x, 212 p. : ill. ; 25 cm.
Includes bibliographical references (p. [201]-207) and index.
ISBN:
9780566087240 (alk. paper) 0566087243 (alk. paper)
Subjects--Topical Terms:
Branding (Marketing)
Marketing--Risk management.
LC Class. No.:
HF5415.1255 / .A27 2008
Dewey Class. No.:
658.827 / A159
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