000 -LEADER |
fixed length control field |
00854cam a2200229 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20181101131407.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
071005s2008 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780566087240 (alk. paper) |
|
International Standard Book Number |
0566087243 (alk. paper) |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
.A27 2008 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.827 |
Item number |
A159 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Abrahams, David, |
Dates associated with a name |
1953- |
9 (RLIN) |
9996 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Brand risk : |
Remainder of title |
adding risk literacy to brand management / |
Statement of responsibility, etc |
by David Abrahams. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Aldershot, England ; |
-- |
Burlington, VT : |
Name of publisher, distributor, etc |
Gower, |
Date of publication, distribution, etc |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 212 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [201]-207) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
9 (RLIN) |
25833 |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Risk management. |
9 (RLIN) |
9997 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip082/2007041403.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |