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Marketing strategy : (Record no. 2382)

000 -LEADER
fixed length control field 00787pam a22002414a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191010120818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040928s2006 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072961902 (alk. paper)
International Standard Book Number 9780070171466
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M3586 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number M358
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc Orville C. Walker, Jr. ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 352 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
9 (RLIN) 3554
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 363
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 3555
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Date last borrowed Total Checkouts Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-05AUM Main Library2021-06-11 2013-01-26 Book 23.43 Jordan Book Centre16.402021-02-241 AUM-013517English Collections HallAUM Main LibraryJBC/2011/10695658.8 M358
2011-09-05AUM Main Library2013-01-26 2013-01-26 Book 23.43 Jordan Book Centre16.40   AUM-013518English Collections HallAUM Main LibraryJBC/2011/10695658.8 M358
Languages: 
English |
العربية