| 000 -LEADER |
|---|
| fixed length control field |
01221cam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200118112950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050901s2007 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071106689 |
|
|---|
| International Standard Book Number |
9780071109154 |
|
|---|
| International Standard Book Number |
0071106685 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.33.U6 |
| Item number |
H38 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83420973 |
| Edition number |
22 |
| Item number |
H393 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 9 (RLIN) |
22252 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc |
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 790 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
22254 |
|
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
22255 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
28729 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L. |
| 9 (RLIN) |
28730 |
| Relator term |
author |
|
|---|
| Personal name |
Best, Roger J. |
| 9 (RLIN) |
22256 |
| Relator term |
author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
