Library of American University of Madaba
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Consumer behavior : building marketing strategy /
by Hawkins, Del I.
Authors: Mothersbaugh, David L.%author | Best, Roger J.%author Published by : McGraw-Hill/Irwin, (Boston, MA :) Physical details: xxiv, 790 p. : col. ill. ; 27 cm. + ISBN: 0071106685 Subject(s): Consumer behavior %United States. | Market surveys %United States. | Consumer behavior %United States %Case studies. Year: 2007Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.83420973 H393 (Browse Shelf) | Available |
Includes bibliographical references and indexes.
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