| 000 -LEADER |
|---|
| fixed length control field |
00806nam#a2200241#a#4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200225133433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140603 1999 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780385493697 |
|
|---|
| International Standard Book Number |
038549369x |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
P424 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peppers, Don |
| 9 (RLIN) |
19500 |
| 245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
The one to one fieldbook : |
| Remainder of title |
the complete toolkit for implementing a 1 to 1 marketing program / |
| Statement of responsibility, etc |
Don Peppers and Martha Rogers and Bob Dorf. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Currency Book, |
| Date of publication, distribution, etc |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 406 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
29096 |
|
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 9 (RLIN) |
8266 |
|
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
3186 |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorf, Bob |
| 9 (RLIN) |
19565 |
| Relator term |
author |
|
|---|
| 9 (RLIN) |
19501 |
| Personal name |
Rogers, Martha |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
