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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program /

by Peppers, Don
Authors: Dorf, Bob%author | %Rogers, Martha%author Published by : Currency Book, (New York : ) Physical details: xxiv, 406 p. : ill. ISBN: 038549369X Subject(s): Consumers' preferences. | Market segmentation. | Relationship marketing. Year: 1999
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.812 P424 (Browse Shelf) Available JBC/2011/9930
Book Book AUM Main Library English Collections Hall 658.812 P424 (Browse Shelf) Available JBC/2011/9930

Includes Index

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